Valsoia, an Italian company established in 1990, has always been recognized for its extensive experience in the food market, with a wide Brands portfolio, owned and distributed, always dominating in their segments in terms of market shares.

Characterized by the commitment and desire to contribute to improving the quality of life, Valsoia has always recognized the innovativeness importance as one of the key drivers behind the growth and for this reason, since its origin, supports its Brands with important investment activities in R&D and Communication.


Valsoia is a champion of plant-based foods and “healthy eating”, with a quality ethos that extends from selecting the finest ingredients to employing carefully-controlled production processes that consistently implement precious know-how, acquired over decades of experience. Our quest has always been to create products that are delicious, healthy and dependable - and for this very reason made from uniquely fine ingredients.


Our constant attention to recipe development, the crafting of new flavours and the quality of our ingredients, has enabled us to improve flavours and conceive new products to satisfy the most varied and complex tastes.


Today’s product offering extends from soya-based alternatives to drinks, ice creams, yogurts, desserts, biscuits, ready-meal dishes, cheeses and condiments branded Valsoia, to Santa Rosa preserves and fruit products and the unmistakable flavour of Pomodorissimo tomato purees and sauces.


All our products are in line with the Italian dietary tradition. They are all healthy, high-quality products that are ideal for all the family, covering every moment in the day from breakfast to dinner and healthy snacks. And all treat the senses to the simplicity of real flavour that comes from careful preparation, benefiting from the experience of leading health experts.


Valsoia covers a wide range of plant-based products, with high protein content, as an alternative to animal products.

During the time, in order to diversify their health food product range, the Company has expanded its offer by using plant bases other than soy (oat, rice, almond, coconut, cashew).

In addition, the Brand portfolio was extended through acquisitions and distribution agreements, always referring to food brands that are leaders and co-leaders in their markets.

Valsoia establishment
Acquisition of the Serravalle Sesia Facility (VC)
Stock exchange listing
Acquisition of Santarosa and Pomodorissimo brands
Beginning of the internationalisation process
Acquisition of Diete.Tic

Entry into the Food Supplements market

Acquisition of Loriana brand

Oreo O’s distribution


Acquisition of the company Swedish Green Food Company

Agreement with the company Vallé Italia

Partnership in the USA with distributor WFF


Agreement with the company General Mills International S.a.r.l. for exclusive distribution on Italian territory of Häagen-Dazs brand ice creams

Beginning of works for doubling Serravalle facility

Doubling of Headquarters Offices in Bologna



Valsoia offers a vast range of plant-based products so that all the family can enjoy a healthy varied diet every day.


Santa Rosa offers high-quality preserves made from the finest fruit.


A line of ready-to-use products made entirely with Italian tomatoes, carefully selected and prepared using our exclusive “raw flavour” recipe that keeps all the flavour and texture of just-picked tomatoes.


Liquid sweetener with no added flavors, instantly soluble both hot and cold. No aftertaste. Can be used in high-temperature cooking. Ideal in desserts and cakes.


Loriana is THE piadina, born in Forlì in 1973. The original recipe, prepared with flour made from the wheat from Romagna, and lots of love.


VITASOYA Soyadrink is a high-quality natural product with outstanding flavour. Its nutritious, balanced recipe makes it ideal for keeping fit and nourished from dawn to dusk.


Naturattiva offers a delicious array of soya and rice-based specialities, all made from prime organically-grown ingredients.

The brands we distribute in Italy


A range of wholegrain breakfast cereals made with wellbeing in mind by the Weetabix Food Company, an English firm with a long history and tradition. Loved and appreciated worldwide, their unique products are distributed exclusively by Valsoia in Italy.


Chocolatey, crunchy O-shaped bites made with the OREO® cookie taste you love and a rich creme coating. The distribution in Italy is made by Valsoia within Weetabix ltd commitment.


Valle’ since 1975 is the leader of plant based condiments, Thanks to its wide range of products , it helps in preparing recipes that are at the same time tasty and light.


Häagen-Dazs have been making ice cream like no other since 1960. Our founder, Reuben Mattus’ vision was to make the most extraordinary ice cream the world has ever tasted, a spoonful of luxury to escape the everyday. And to get there he only used the highest quality, carefully selected ingredients. As Reuben said, ‘If you’re like everyone else, you’re lost’. So we make an ice cream like no other – the best that best can be.

Ethical code

Codice Etico 231

Ai sensi del D. Lgs. n. 231 del 2001


Ai sensi del D. Lgs. n. 231 del 2001


Valsoia is committed to establishing and maintaining relationships with its employees, customers and stakeholders based on the principles of honesty, transparency, respect for people and social responsibility, while ensuring compliance with applicable national and international regulations.

In order to preserve the Company’s value and integrity, Valsoia has activated this reporting channel through which it is possible to report, in a private and confidential manner, potentially inappropriate, incorrect conduct or alleged violation of the principles expressed in the Code of Ethics, in the Organizational Model Legislative pursuant to Italian Legislative Decree 231/2001 (where applicable), in the Company policies and procedures and, in general, potential violations of laws or regulations.

All reports are treated with absolute discretion and confidentiality in compliance with the relevant legislation.

Please note that this channel cannot be used for commercial complaints or for disputes and requests of a personal nature or relating to individual employment relationships.

More information can be found in Valsoia’s Whistleblowing Policy and in the privacy notice pursuant to Articles 13 and 14 of the EU General Data Protection Regulation (GDPR).